Heuristics are rules of thumb that are derived from experience or generally accepted truths, where formal empirical methodology may be impractical. Heuristics of often seen in the field HCI/Usability where heuristics guide the design of user experience. A design is then tested and optimized through user feedback and A/B testing but heuristics are helpful for developing initial prototypes and for guiding intelligent A/B hypotheses, which expedite the process of arriving at an effective design. Similarly, we believe the process of designing a startup business can be made more efficient with the support of an effective heuristics model. Lean methodology can then be used to fine tune product-market fit.
Below are 18 heuristics that represent a comprehensive view of all of the facets a startup founder needs to consider when developing a startup. We’ve broken these into 6 groupings to provide better context. [Continue reading]